The simulated environments are virtual, experiential situations with enough contents and effects as to generate an illusion of reality which leads participants to give answers similar to those in the real world.

Simulations Family

There are two big families of simulations, the more quantitative or market driven ones and the qualitative or scenario driven ones. .

Quantitative or Market driven: Most of the decisions taken and the results obtained are quantitative. For instance, decisions on prices, investments, production, sales force, etc. The results are expressed as indicators such as market share, profitability, liquidity, efficiency, leverage, etc.

Qualitative or scenario driven: participants are challenged with soft situations (e.g.: conflict between areas or people, team work, leadership, negotiation, customer complains, etc.) and the results are measured in qualitative indicators that show this type of capabilities: leadership, team work, customer satisfaction, motivation, etc.

In each Simulation, there is a preponderance of quantitative or qualitative decisions, but they will always include and combine both types of decisions, emulating the complexity of real business where sift and hard decisions interact and impact each other.

Simulation Program

Quantitative-focused Simulations

The training program integrates conceptual presentations with planning and decision-making sessions in small teams, and plenary reflective sessions. Simulation situations are compared and related to the participant’s day-to-day reality in business.

The program goes through a three-year-management that allows the development of mid-term strategies and gives the possibility to learn from their own management in order to improve results year by year (round by round).

Each team has access to a “digital planner” which allows members to see the outcome forecast according to the decisions made, based on sales forecast (this forecast will be determined by the members of the group that made the decisions). Each team will try out different strategies, and the Planner will allow them to instantly measure the impacts or outcome forecast, along each time-limited round.

After each year of management, teams receive detailed reports on the impact of their decisions and achievements, as well as new information on the external macroeconomic environment, which may change every year. It is up to the team to figure out mistakes made and to trace corrective actions according to the strategies developed.

During the training, participants connect the simulation experience to day-to-day business reality. We create an environment that encourages dialogue among participants from different departments of a company, in order to promote cooperation through initiatives and proposals for improvement. The activity finishes with a “Presentation to shareholders”, in which teams of each simulated company give details of their management to the shareholders. Members of other teams play the role of shareholders.


The training program integrates conceptual presentations with planning and decision-making sessions in small teams, and plenary reflective sessions. Simulation situations are compared and related to the participant’s day-to-day reality in business.

Participants are divided into small groups and assume the role of a Project Manager. During the Simulation sessions, each group is challenged by the typical problems and obstacles that may arise around any complex project. After that, in feedback sessions, situations are connected to similar problems that may arise in the everyday life of the company.

At the end of each round, participants receive feedback regarding each decision made and their impacts.

Our Simulations

Simulations may be generic, i.e., they work on topics and situations that are common to most companies, or they may be tailor-made, reflecting the main challenges of the specific reality of a Business or Client.

Quantitative Simulations

Quantitative Simulations

– Business Acumen
(versions: for large companies; version for Small and medium-sized enterprises)

– Business Acumen for Banks 
(versions: regional management in different countries; comprehensive management in one country; simplified version)

– Car Dealer Business Acumen

– Insurance Business Acumen

– Supermarket Business Acumen

– Pharmaceutical Laboratory Business Acumen

Qualitative Simulations

Qualitative Simulations

– Project Management

– Leadership

– Bank Branch Management



– Finance for non-financial people

Customized Programs and Tailor-made simulations

Either existing generic or tailored simulations may be used in the programs. In all cases the program are customized. Business Skills will collect information from the client about the main challenges of the Business and the Organization, the characteristics of the participants and the objectives for the Program. As part of that customization, a specific tailored simulation is not necessarily justified.

In the event, the Client and Business Skills evaluate that is convenient to customize the simulation as well, that development will be done with the support of people from the Company, who will provide the necessary information. The development of a tailored simulator is justified if one of the following two objectives is pursued:

A. When it is important that the Simulator reflects very particular features of the Business and/or the Organization.

B. When the Simulation will be used to imagine Future Scenarios and test different Strategies, and the accuracy with which we could emulate the main trends and market behaviors of the real business environment are important.

In many cases this customized model will be developed conjointly with participants. In an effort to recreate the Business, the participants are led to express their theories, visions, and pre-conceptions, to put them to the test, to compare them against other visions, to analyze strategies, opportunities and scenarios, developing an ability to better understand the key factors, the behavioral patterns, and their interactions. At the end, the company will obtain two important deliverables:

1. A very effective, systemic and dynamic Model of the Business

2. A shared vision of the actual Business and their future, among the managers who participated in the workshop.

Simulations were developed for the Following Industries and Global Clients:

Banking: Citibank, Banamex, HSBC, ICBC, Santander, BBVA

Wholesale: Kimberly Clark, Clorox, Unilever

Automotive: Peugeot, Citroën, Renault, Fiat, Mercedes Benz, Volkswagen

Retail: Cencosud

Energy: Petrobras, Repsol, YPF

Telecommunications: Telefónica, Telecom

Airline: Lan-Tam Airline Group

Steel and Metal Industry: Techint Group, Ternium, Tenaris

Food and Beverage: McDonalds, Coca-Cola Femsa, SAB Miller, Arcor

Pharmaceuticals: Johnson&Johnson, Pfizer, Bagó, Abbvie, Baxter

Software: SAP, Oracle


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